Last Days at the Landmark

I've
always wondered what it felt like to be on the receiving end of a Mike
Tyson knockout punch. I finally got a chance to feel that feeling this
past weekend. Our 3 week winning streak at the Landmark was ended by
the mezmerizing opening weekend of "Sex and the City." Our primary demo
is 18-34 women and so is "Sex and the City's." So this particular
weekend women in Chicago chose to attend Cosmopolitan parties and see
"Sex in the City," instead of going to see a documentary that explains
why that's so important in the first place. I'm not blaming you at all,
because I almost did it myself.

Personal note to Sarah Jessica Parker: "You could have allowed some of the women to come see our movie this weekend."

Seriously,
it was a great 1 month run at the Landmark. This Thursday will be our
last day at the Landmark (2828 N. Clark), so if you haven't seen the
film yet, you have 2 more days.

We're about to play in 100
theaters across the country in 35 cities and if we're as successful in
the remaining cities as we were at the Landmark, then we'll emerge as
one of the top grossing documentaries of 2008.

The next city in
our national theatrical tour is New York. New York is normally a very
tough market and I'm going to need all of your help and support on a
grass roots level. I think we should be fine because the YWCA, the
oldest organization in America fighting for the rights of women, is
joining us as a national promotional partner. They have 23 centers in
the state of NY and they're going to mobilize women enmass to support
"America the Beautiful." You'll be hearing a lot about the YWCA in the
weeks to come.

Also a national celebrity (contract not signed so
I can't mention who), is joining me in NY to do publicity and help get
the word out. I must say, I'm grateful for all the support that I've
gotten for my little movie. The turnout in Chicago, put us on the map
as a major player in the theatrical documentary world.

I've been
warned that the fashion and cosmetics industries aren't going to be too
happy with me coming onto their home turf calling them out for their
part in the travesty that I call "The systematic assault on women's
self-esteem." But I promise you one thing. No matter what happens,
I'll keep you up to date and I won't buckle.

After spending 5
years putting this film together, the one thing that I do know is that
I'm not going to rest until there's a national commitment from the
fashion, cosmetics and dieting industries, to end eating disorders in
young girls and a pledge to help women realize their full potential
instead of having a low-self esteem deriving from the way that they
look or an unhealthy body image. If the beauty industry wants me to go
away and stop exposing them with this film, then work to stop that from
happening, then I'm gone. That's my promise to you.

In the
meantime, Chicago thanks a million for making this a film that's now
going to get a national release and I'll see everyone in New York the
first week of August.

Darryl Roberts